Jordan Chan

Sep 2025

This visual identity project for Jordan Chan establishes a cohesive graphic system tailored for real estate professional services. Developed by creative director Matija Gabrilo, the brand assets lean into minimalist principles, utilizing a structured sans-serif typographic hierarchy and a refined monogram logo system. The identity spans print and digital applications, including stationery, ring-bound brand guidelines, and email templates. The design language features a monochrome palette of slate blue, taupe, and high-contrast black and white, executed with an emphasis on negative space and geometric precision. These assets were presented through clean, editorial-style mockups that demonstrate consistent brand architecture across various mediums.

Horizontal, Minimalist

Typography