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Brand
Jordan Chan
ProjectVisual Identity
Open ring-bound brand guideline book displaying typography rules on a black page and color swatches on a white page.

Jordan Chan Visual Identity 2025

Associated creatives

Matija Gabrilo
Matija GabriloCreative Director

Tags

brand guidelines bookbrand guidelinesguidelines bookbrand identity bookidentity guidelinesring bound bookstyle guide

Description

An open ring-bound visual identity guidelines book for Jordan Chan lays flat against a solid medium grey background. The spread features a stark tonal contrast, with the left page set in black displaying structured typography hierarchy rules and specifications, anchored by a minimal monogram logo at the bottom. The right page is white, outlining the primary and secondary color palette with printed rectangular color swatches including black, white, muted slate blue, and warm beige alongside technical color codes. The layout exemplifies clean, graphic editorial design and meticulous brand architecture documentation.

Style

Horizontal, Clean, Minimalist

Techniques

Typography

Color

Off-Black (50%)
Pure White (50%)

Background

Sports Venue, Solid Colour