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Brand
Jordan Chan
ProjectVisual Identity
Open black ring-bound visual identity manual displaying typography guidelines against a minimal grey background.

Jordan Chan Visual Identity 2025

Associated creatives

Matija Gabrilo
Matija GabriloCreative Director

Tags

black brand guidelines binderbrand guidelines binderbrand guidelines bookvisual identity manualidentity guidelines manualopen ring binderring bound booktypography specimen sheetblack paper manual

Description

An open black ring-bound brand identity guideline manual lies flat against a uniform neutral grey background. The left and right pages showcase clean typography specifications and specimen layouts with contrasting white text on deep matte black sheets. Black metal binder rings secure the loose pages as they flip through brand system details. Minimalist graphic composition and structured type hierarchies define the aesthetic of the visual identity presentation.

Style

Horizontal, Monochrome, Minimalist

Techniques

Animation, Typography

Color

Off-Black (80%)
Pure White (20%)

Background

Sports Venue, Solid Colour