Jordan: Cartel
Brand
Date
Jan 2021
Description
The Cartel campaign for Jordan navigates the intersection of athletics and environment, tracing the movement of players through school corridors and onto the outdoor basketball court. Directed by Visie Admin, the project captures the intensity of training through a series of textured close-ups and wide athletic sequences. The visual approach relies on dramatic red and golden hour tones to establish the mood. By utilizing natural light and live-action techniques, the work emphasizes the kinetic energy of the athletes within their surroundings. Audio for the piece was composed by Wave Studios NY.
Style
Horizontal, Cinematic, Warm
Techniques
Natural light
Industries
Background
Education Building
Context
Advertising Campaign
Associated creatives
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