Jordan: Light Work

Brand

Date

Sep 2022

Description

Jordan showcases high-intensity basketball training in the commercial spot 'Light Work.' The production captures the speed and agility of the game through dynamic tracking shots and high-speed framing, set against the backdrop of an indoor court. The technical execution leans into low-key / chiaroscuro lighting, paired with a desaturated blue-tinted grade to accentuate the movement. Close-up sequences detail the mechanical features of the footwear, highlighting the Zoom Air cushioning and outsole geometry to ground the aesthetic in technical performance. Production was handled by BlueOx with post-production and visual effects by 9iFX Studios.

Style

Horizontal, Commercial, Desaturated, Warm, Matte

Techniques

High-speed / freeze, Low-key / chiaroscuro, Slow motion

Industries

Basketball

Color

Jet Black

Pure White

Crimson

Background

Sports Venue