Jim Beam presents 'Flavor,' an animated commercial spot designed to showcase the brand’s Clermont Steep whiskey. The production leans into clean typography and warm color grading to emphasize the bottle’s design through detailed close-ups.
Moving through a series of intricate motion graphics, the animation highlights the key ingredients and tasting notes, such as caramel and toffee, using detailed illustrations of wheat and botanical elements. The project was executed with creative and agency support from Higdive, animation by Carbon, and original sound design by SOUTH music.
