Jim Beam explores the origins of its Clermont Steep American single malt whiskey in this commercial campaign titled Barley. The film utilizes a mix of clean line-drawn illustrations and motion graphics to map the journey from grain to bottle.
The narrative travels through wheat fields and rural distillery environments, anchored by distinct red typography that punctuates the visual sequence. Production was led by Carbon, with creative direction provided by Higdive and sound design by SOUTH music. The piece leans into a structured animation technique to highlight specific product components.
