Jaded London: Jaded London Alloy Campaign
Brand
Date
Nov 2024
Description
The Alloy campaign for Jaded London presents a series of fashion editorials focused on industrial texture and high-contrast portraiture. Photographed by Tristan Rösler, the imagery utilizes a monochrome palette to emphasize sculptural forms and raw, atmospheric environments. Featuring model Kyla Coleman, the collection captures subjects against dark, minimalist backdrops. The work leans into a gritty, cinematic aesthetic, leveraging low-key lighting and chiaroscuro techniques to heighten the definition of the clothing and settings.
Style
Editorial, Vertical, Monochrome
Techniques
Low-key / chiaroscuro
Context
Advertising Campaign
Associated creatives
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