Jaded London
Jaded London Alloy Campaign
Brand
ProjectJaded London Alloy Campaign
Date
Nov 2024
Description
Jaded London presents the Alloy campaign, a fashion editorial project captured by photographer Tristan Rösler. The imagery leans into a high-contrast, monochromatic aesthetic, utilizing chiaroscuro lighting and industrial settings to emphasize texture and form. Featuring model Kyla Coleman, the series alternates between studio-style portraits and gritty, gym-based environments. The use of analogue film techniques and raw, architectural backgrounds like exposed brick creates a distinct visual narrative focused on sculptural silhouette and physical detail.
Style
Editorial, Vertical, Monochrome
Techniques
Low-key / chiaroscuro
Context
Advertising Campaign
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