Jaded London: Amethyst F/W 25 campaign
Brand
Date
Sep 2025
Description
The Jaded London Amethyst F/W 25 campaign captures a high-fashion aesthetic within a controlled studio environment. Utilizing clean, directional lighting and a minimalist backdrop, the visuals emphasize textural contrasts between oversized fur, leather, and draped fabrics. Photographer Dion Bal and art director Aïcha Sommer lead the project, which frames a collection of editorial portraits and commercial shots. The styling, executed by Christos Bairabas and Grace Ellington, introduces bold elements like vibrant hair colors and metallic footwear to ground the collection's distinct visual motifs.
Style
Warm, Clean, Editorial, Vertical
Color
Jet Black
Background
Grey Seamless
Context
Advertising Campaign
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