Jaded London

Sep 2025

Jaded London’s Amethyst F/W 25 campaign explores a high-contrast visual language within a controlled studio environment. The project, captured by photographer Dion Bal with art direction by Aïcha Sommer, leans into bold textures and monochromatic styling to anchor its fashion editorial narrative. The series features models Fatou Diawara and Polina Gribanova, styled by Christos Bairabas and Grace Ellington. The work integrates editorial and commercial motifs, utilizing clean, directional lighting and warm tones to highlight the interplay between oversized silhouettes, metallic accents, and tactile fur elements. Set against neutral backgrounds, the campaign emphasizes sculptural garment construction and precise studio lighting techniques.

Warm, Clean, Editorial, Vertical

Grey Seamless

Advertising Campaign