Brand
ProjectJaded London Alloy Campaign
Jaded London Jaded London Alloy Campaign 2024
Associated creatives
Tags
Description
This black and white portrait features a bald shirtless man standing in the center of a gym setting, draped in an oversized fur coat and wearing relaxed sweatpants. Captured for the Jaded London Alloy Campaign by photographer Tristan Rösler, the scene emphasizes raw textures and dramatic overhead lighting. The background reveals gym equipment racks and brick walls, providing an industrial atmosphere. The composition centers on the striking contrast between the heavy outerwear and the athletic physique.
Style
Editorial, Vertical, Monochrome, Gritty
Techniques
Low-key / chiaroscuro
Industries
High Street Fashion
Color
Charcoal (50%)
Jet Black (50%)
Background
Gym
Context
Advertising Campaign