Brand
ProjectJaded London Alloy Campaign
Jaded London Jaded London Alloy Campaign 2024
Associated creatives
Tags
Description
This monochrome image captures a muscular man posing from behind with his arms raised, flexing his back muscles inside a gym. A barbell rests on the floor in front of him, and various gym equipment and racks line the textured brick walls in the background. The lighting highlights the definition of his physique within the industrial training space. The campaign is photographed by Tristan Rösler for Jaded London.
Style
Vertical, Cinematic, Monochrome
Techniques
Low-key / chiaroscuro
Industries
Sportswear
Background
Gym
Context
Advertising Campaign