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Model with red hair jumping in mid-air wearing a black polka dot hoodie and baggy jeans for Jaded London.

Jaded London Campaign Hang on in there 2025

About

This dynamic campaign image for Jaded London features a model with striking vibrant red hair caught mid-air in an energetic leap. The subject wears a black and white polka dot zip-up hoodie over a white top, paired with dark baggy jeans displaying prominent yellow lettering across the front. The surrounding environment is filled with airborne debris, dust, and wreckage, creating a cinematic sense of motion and impact. The lighting is bright and atmospheric, casting a warm glow across the scene. Photographed by Grant James-Thomas, the composition highlights streetwear fashion in a dramatic, action-packed narrative context.

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Advertising Campaign