Jaded London Campaign Hang on in there 2025

Description

This fashion editorial campaign image for Jaded London titled Hang on in there, photographed by Grant James-Thomas, features a dynamic group of models posing around and interacting with a weathered helicopter set against a seamless white studio backdrop. In the center, a model wearing vibrant pink patterned trousers and a matching long-sleeve top stands triumphantly in the doorway of the aircraft. Additional models are positioned across the helicopter frame: one with striking red hair dangles upside down from the rotor blades, another leans out from the cabin door with long blonde hair, and others balance near the top and lower edges of the frame. The lighting is bright and even, highlighting the textured metal surface of the aircraft and the bold streetwear apparel. The composition creates an energetic, gravity-defying narrative within a controlled studio setting.

Style

Editorial, Horizontal, Warm, Clean

Industries

High Street Fashion

Color

Background

White Seamless

Context

Advertising Campaign