Massimo Dutti
Holiday Pieces
Brand
ProjectHoliday Pieces
Date
May 2024
Description
Massimo Dutti’s Holiday Pieces project is a fashion editorial campaign that leans into coastal, minimalist aesthetics. Photographed by Ed Martin, the work captures subjects Vivienne Rohner and Kuany Atem against a backdrop of ancient stone ruins and sun-drenched maritime landscapes. The imagery emphasizes clean lines and tactile textures, utilizing hard light to contrast the sleek apparel against weathered limestone masonry. The editorial approach centers on monochromatic palettes and retro-inspired styling by Vito Castelo. The project features natural light as a primary technique, grounding the collection in a serene, open-air environment. Hair styling for the shoot was provided by Sarai Pujol.
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