Massimo Dutti: Holiday Pieces
Brand
Date
May 2024
Description
Massimo Dutti presents Holiday Pieces, a seasonal fashion editorial campaign shot on location by photographer Ed Martin. The series leans into a minimalist aesthetic, juxtaposing tailored garments against the rugged, weathered textures of ancient stone ruins and coastal landscapes. The project features models Vivienne Rohner and Kuany Atem, styled by Vito Castelo to emphasize clean lines and versatile staples. Executed with a focus on natural light, the campaign utilizes a mix of monochrome and high-contrast color palettes to evoke a serene, open-air atmosphere. Sarai Pujol provides hair styling, rounding out the production team for this Mediterranean-inspired editorial.
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