Elle UK

Feb 2026

In this sophisticated editorial campaign for Hermes Beauty, Elle UK explores the intersection of high-fashion accessory styling and elevated cosmetic artistry. Through a series of tightly framed portraits, the project leans into a refined minimalist aesthetic, where the tactile elegance of silk headscarves and artisanal textures act as a canvas for a bold, modern makeup narrative. Photographer Sharif Hamza expertly employs studio strobe lighting to emphasize the lustrous finish of the fabrics and the pristine quality of the skin, while deliberate natural light setups elsewhere provide a softer, more intimate dimension to the portrait series. Art directed by Zoya Kaye, the imagery channels a sense of deliberate precision, highlighting the collaborative synergy between the brand’s iconic heritage and contemporary beauty standards. Makeup artist Gregoris Pyrpylis plays a pivotal role here, executing graphic, high-impact looks—from vibrant yellow eyeshadow to deep, glossy plum nail lacquers—that harmonize with the vivid patterns of the featured accessories. Model Ana Portela brings a polished intensity to each frame, anchoring the compositions against both monochromatic backdrops and saturated color fields. By stripping back extraneous noise, this editorial project succeeds in turning the spotlight squarely on the craft, proving that beauty is not merely about product application, but about the art of composition and the enduring allure of carefully curated, luxurious detail.

Editorial, Portrait

Studio strobe

Cosmetics, Beauty