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Brand
Jaded London
ProjectAmethyst F/W 25 campaign
Model with long grey hair wearing a fluffy pink hooded coat against a plain background for Jaded London.

Jaded London Amethyst F/W 25 campaign 2025

Associated creatives

Dion Bal
Dion BalPhotographer
Aïcha Sommer
Aïcha SommerArt Director
Christos Bairabas
Christos BairabasHair Stylist
Grace Ellington
Grace EllingtonMakeup Artist
Fatou Diawara
Fatou DiawaraModel
Polina Gribanova
Polina GribanovaModel

Tags

woman in pink hooded coatpink hooded coathooded coatpink coatwoman wearing pink coatlong grey hairgrey hair

Description

This portrait from the Jaded London Amethyst F/W 25 campaign features a model with long straight grey hair and a neutral expression, captured from the waist up. She wears a large, fluffy pink hooded coat that frames her face and upper body. The lighting is soft and even, highlighting the plush texture of the outerwear. The composition is centred against a neutral studio backdrop, emphasizing the garment as the central focus.

Style

Vertical, Commercial, Clean

Industries

High Street Fashion

Color

Blush (80%)

Background

Grey Seamless

Context

Advertising Campaign