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SAATU: Brand Identity

Brand
SAATU
Date

Jul 2023

Description

SAATU unveils its brand identity through a series of high-contrast digital assets that lean into minimalist graphic design and dynamic motion graphics. The project integrates clean, geometric frameworks with live-action lifestyle footage, utilizing layered color blocks and precise typographic systems to build a modular visual language. Systems Studio led the graphic design, crafting a mobile-first interface that prioritizes streamlined navigation and structured numerical sequences. By blending stark monochrome elements with vibrant secondary hues, the identity establishes a contemporary digital aesthetic across both smartphone and desktop applications.

Style

Horizontal, Commercial, Clean, Graphic

Techniques

Motion Graphics

Industries
Apps & Digital Platforms
Color
Pure White
Context

Brand Film / Corporate Video

Associated creatives

Systems Studio
Systems StudioGraphic Design
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