SAATU: Brand Identity
Jul 2023
SAATU unveils its brand identity through a series of high-contrast digital assets that lean into minimalist graphic design and dynamic motion graphics. The project integrates clean, geometric frameworks with live-action lifestyle footage, utilizing layered color blocks and precise typographic systems to build a modular visual language. Systems Studio led the graphic design, crafting a mobile-first interface that prioritizes streamlined navigation and structured numerical sequences. By blending stark monochrome elements with vibrant secondary hues, the identity establishes a contemporary digital aesthetic across both smartphone and desktop applications.
Horizontal, Commercial, Clean, Graphic
Motion Graphics
Brand Film / Corporate Video
