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SAATU

Brand Identity
Brand
SAATU
ProjectBrand Identity
Date

Jul 2023

Description

The brand identity for SAATU centers on a minimalist digital ecosystem, leveraging precise motion graphics and high-contrast typography to establish its visual presence. Developed by Systems Studio, the project utilizes geometric grid patterns and bold color blocking to bridge abstract UI design with lifestyle and fashion cinematography. Moving across mobile and laptop interfaces, the identity emphasizes a streamlined user experience through clean, animated transitions and structured numerical sequencing. The graphic design elements frame diverse content, from automotive features to curated fashion references, maintaining a modern aesthetic that balances stark monochrome backgrounds with vibrant digital overlays.

Style

Horizontal, Commercial, Clean, Graphic

Techniques

Motion Graphics

Industries

Apps & Digital Platforms

Color
Pure White
Context

Brand Film / Corporate Video

Associated creatives

Systems Studio
Systems StudioGraphic Design
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