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Mossy tree stump resting on bright green draped fabric against a plain grey studio backdrop

Pertex Brand Identity 2024

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Pertex elevates its brand identity with a comprehensive suite of motion graphics and live-action sequences. Developed by Systems Studio, the project leans into a minimalist, high-contrast aesthetic that merges technical precision with organic outdoor performance. The visual language utilizes a stark monochrome palette, characterized by clean lines and precise vector geometry. The project bridges the gap between digital simulation and the physical environment, pairing 3D wireframe renders and fluid dynamics with drone footage of rugged landscapes and athletes in the field. This synthesis of motion graphics and outdoor cinematography highlights the brand's focus on textile performance through a modern, technical lens.

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