Pertex
Brand Identity
Brand
ProjectBrand Identity
Date
Sep 2024
Description
Pertex debuts a new brand identity, a project developed by Systems Studio that bridges the gap between rugged outdoor performance and abstract technical data. The visual system centres on a high-contrast monochrome palette, using clean motion graphics to illustrate the science behind textile innovation. Moving between 3D wireframe renders and cinematic outdoor footage, the work leans into minimalist aesthetics and fluid dynamics to communicate durability. Systems Studio pairs precise vector-style line work and kinetic typography with live-action drone captures, framing the apparel’s technical utility through a structured, data-driven lens.
Style
Clean, Horizontal
Techniques
Motion Graphics
Context
Brand Film / Corporate Video
Associated creatives
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