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Pertex: Brand Identity

Brand
Pertex
Date

Sep 2024

Description

Pertex elevates its brand identity with a comprehensive suite of motion graphics and live-action sequences. Developed by Systems Studio, the project leans into a minimalist, high-contrast aesthetic that merges technical precision with organic outdoor performance. The visual language utilizes a stark monochrome palette, characterized by clean lines and precise vector geometry. The project bridges the gap between digital simulation and the physical environment, pairing 3D wireframe renders and fluid dynamics with drone footage of rugged landscapes and athletes in the field. This synthesis of motion graphics and outdoor cinematography highlights the brand's focus on textile performance through a modern, technical lens.

Style

Clean, Horizontal

Techniques

Motion Graphics

Context

Brand Film / Corporate Video

Associated creatives

Systems Studio
Systems StudioGraphic Design
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