Braun and Vitsœ
Brand Identity
Dec 2020
Systems Studio leads this brand identity project for Braun and Vitsœ, emphasizing a rigorous, modernist approach to visual communication. The project applies systematic design principles across digital interfaces, editorial layouts, and physical stationery, utilizing a restrained palette and precise grid alignments. The execution relies on a minimalist aesthetic, integrating archival product photography—such as classic audio equipment and vintage electronics—with disciplined, functional typography. From mobile UI illustrations to editorial print documentation, the identity maintains a consistent, high-contrast visual language that highlights industrial heritage through a clean, commercial lens.
Horizontal, Commercial, Clean, Minimalist
