IGA presents 'Mr Beaver's Yule Log,' an animated holiday commercial that follows an anthropomorphic beaver protective of his dessert, juxtaposed with scenes of a family preparing treats in a rustic, decorated kitchen.
Produced by TONIC DNA with creative direction from Sid Lee North America, the project utilizes 3D render / CGI techniques to achieve a nostalgic, organic aesthetic. The narrative shifts between the character’s cabin and the warm, festive interior of a family home, supported by sound design from Circonflex.
