IGA rolls out an instructional video series demonstrating the application process for its augmented reality temporary tattoos. The campaign leans into a playful, live-action technique, using clear typography and focused framing to guide the viewer through the installation steps.
Produced by the team at Sid Lee North America, the content utilizes a bright, high-key lighting style against a seamless backdrop. The final assets focus on accessibility and instructional clarity, supported by clean audio and sound effects.
