HUGO: Hugo January 2024
Brand
Date
Dec 2023
Description
HUGO showcases its January 2024 collection through a series of fashion editorials and commercial portraits captured by photographer Nicolò De March. The project moves between stark urban environments, including Brutalist high-rises and public transit settings, and open-air maritime backdrops. Featuring a mix of grainy analogue film aesthetics and crisp commercial flash, the imagery leans into structural geometry and city textures. Stylized layering remains at the forefront, highlighted by knit accessories and oversized silhouettes in a palette of olive green, denim, and signature red.
Style
Vertical, Editorial
Techniques
Natural light
Context
Advertising Campaign
Associated creatives
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