HUGO

Dec 2023

HUGO showcases its January 2024 collection through a series of fashion editorials and commercial portraits captured by photographer Nicolò De March. The campaign leans into urban landscapes and transit settings, utilizing an analogue film aesthetic and grain to ground the high-fashion styling. From the concrete lines of Brutalist architecture to the warmth of golden hour on the water, the imagery highlights the collection’s focus on layered knitwear and oversized outerwear. The production emphasizes natural light and flash techniques, creating a candid, textured look across both editorial and commercial formats.

Vertical, Editorial

Natural light

Advertising Campaign