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  • ·HUGO January 2024 Urban Menswear Campaign
Brand
HUGO
ProjectHugo January 2024
Man in a black and cream varsity jacket, vibrant red scarf, and black beanie looking up at a Brutalist residential tower.

HUGO Hugo January 2024 2023

Associated creatives

Nicolò De March
Nicolò De MarchPhotographer

Tags

man in varsity jacketvarsity jacketbomber jacketred scarfblack beanieknit beanieeast asian manasian man

Description

A low-angle exterior shot captures a man looking upward in front of a towering Brutalist residential complex. He is styled in a black and cream leather-sleeved varsity jacket paired with a rich red knit scarf and a black ribbed beanie. The shot is lit with soft natural daylight, emphasizing the structural geometric concrete balconies in the background.

Style

Editorial, Vertical

Techniques

Natural light

Industries

Menswear

Color

Jet Black (40%)
Scarlet (30%)
Cream (30%)

Background

Residential Building

Context

Advertising Campaign