HUGO Hugo January 2024 2023

Description

A campaign portrait for the HUGO January 2024 collection, photographed by Nicolò De March. The shot features a young man wearing a black knit bucket hat with bold red HUGO typography across the front, paired with a dark collared jacket. He is positioned outdoors leaning against a white deck railing overlooking a wide body of water, with high-rise city architecture and sunset clouds catching warm light in the background. Direct flash illumination highlights the subject while maintaining rich ambient colour in the evening sky.

Style

Vertical, Commercial

Techniques

Flash

Industries

Designer Fashion

Color

Background

River

Context

Advertising Campaign