HUGO Hugo January 2024 2023

Description

A woman sits inside a public transit vehicle, posed beside bright yellow grab rails for the HUGO January 2024 campaign shot by photographer Nicolò De March. She wears a vibrant red ribbed knit beanie featuring the black HUGO logo across the front, paired with an oversized olive green bomber jacket with prominent silver zippers and light-wash denim jeans. The shot features a candid, textured 35mm film aesthetic with visible grain, natural daylight filtering through the bus window, and patterned blue transit upholstery in the background.

Style

Editorial, Vertical, Grainy

Techniques

Analogue / film, Natural light

Industries

Streetwear

Color

Context

Advertising Campaign