HUGO Hugo January 2024 2023

Description

A young man stands on the open-air deck of a boat or ferry, looking downward while leaning against the perimeter railing. He wears a black jacket layered over a dark denim jacket with prominent white contrast stitching, paired with matching wide-leg trousers and a knit bucket hat displaying the red HUGO logo. Dark passenger seating lines the foreground and cabin sides. In the distance, river water and an urban skyline are bathed in soft, warm sunset light.

Style

Vertical, Commercial, Warm, Golden Hour

Techniques

Natural light

Industries

Menswear

Color

Background

River

Context

Advertising Campaign