HUGO Hugo January 2024 2023

Description

Captured from a low angle rear perspective, a model stands before a towering residential high-rise building wearing an oversized varsity jacket. The jacket features black leather on the body with off-white leather sleeves, finished with bold embossed HUGO lettering across the upper back. A deep red hoodie is layered beneath, topped with a black ribbed knit beanie. The urban environment features muted tones and architectural lines ascending toward the sky.

Style

Editorial, Vertical, Gritty

Techniques

Natural light

Industries

Streetwear

Color

Background

Residential Building

Context

Advertising Campaign