Hoka
Brand Identity
Jun 2025
Hoka’s brand identity project integrates high-performance sportswear aesthetics with technical product communication. The campaign utilizes a mix of live-action outdoor trail footage and studio animation, layering kinetic motion graphics over natural landscapes. Dynamic typography and technical callouts accentuate product features such as carbon plates and specialized outsole grip, maintaining a consistent orange and black visual language across all assets. The project features photography by Ryan McGinley, paired with comprehensive graphic design by Los York. By combining raw mountain terrain with polished, saturated motion graphics, the execution emphasizes athletic utility and a structured, technical approach to the brand identity.
Horizontal, Commercial
Sportswear
