Hoka: Anacapa 2 GTX
Brand
Date
Aug 2023
Description
Hoka presents a commercial film highlighting the Anacapa 2 GTX outdoor footwear line. The project features a narrative journey through rugged coastal landscapes and dense forest trails, focusing on the performance of the apparel in various environments. Developed with creative direction from Anomaly NY, the film utilizes natural light and desaturated color grading to evoke an atmospheric, adventurous tone. The production was managed by Anonymous Content, with post-production and editing services provided by Anonymous Content and Cabin Edit.
Style
Horizontal, Commercial, Desaturated
Techniques
Analogue / film, Natural light
Industries
Background
Rocky Coast
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
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