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Brand
Hoka
ProjectBrand Identity

Hoka Brand Identity 2025

Associated creatives

Los York
Los YorkGraphic Design
Ryan McGinley
Ryan McGinleyPhotography

Tags

hoka brand videohoka logotwo runners on pathtwo runnersrunners on pathmountain path

Description

This brand identity video for Hoka features two runners moving along a dark mountain path under moody lighting. The sequence incorporates graphic glitch overlays and prominent orange typography showcasing the Hoka logo. Created as part of the Brand Identity project, with graphic design by Los York and photography by Ryan McGinley.