Hoka Brand Identity 2025

About

Two runners navigate a narrow dirt path along a ridge overlooking a vast, rugged mountain range under an overcast sky. The wide-angle composition frames the towering peaks in the background with a green valley and a distant body of water visible below. Orange digital graphic overlays, grid lines, and technical typography frame the edges of the frame, displaying coordinate data and the Hoka logo. The natural lighting creates a soft, even illumination across the landscape, accentuating the earthy tones of the terrain. Photography by Ryan McGinley with graphic design by Los York for Hoka.