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ProjectBrand Identity
Two runners on a high dirt path through a mountainous landscape with digital orange graphic overlays and HUD elements.

Brand Identity 2025

Associated creatives

Los York
Los YorkGraphic Design
Ryan McGinley
Ryan McGinleyPhotography

Tags

two runners on mountain pathtwo runnersrunners on mountain pathmountain pathrunners

Description

Two runners navigate a narrow dirt path along a ridge overlooking a vast, rugged mountain range under an overcast sky. The wide-angle composition frames the towering peaks in the background with a green valley and a distant body of water visible below. Orange digital graphic overlays, grid lines, and technical typography frame the edges of the frame, displaying coordinate data and the Hoka logo. The natural lighting creates a soft, even illumination across the landscape, accentuating the earthy tones of the terrain. Photography by Ryan McGinley with graphic design by Los York for Hoka.

Style

Horizontal, Commercial, Earthy, Raw

Techniques

Natural light, VFX / visual effects

Industries

Outdoor & Performance Apparel

Background

Mountain

Context

Advertising Campaign