Hoka: Mach X

Nov 2023

Hoka presents a high-energy campaign for the Mach X, capturing the performance of their latest running footwear across a busy urban landscape. The project features city streets and scenic overlooks, leaning into a gritty, cinematic visual language that emphasizes movement through rapid pans and handheld camera work. Developed in partnership with Anomaly NY, the production utilizes live-action technique layered with film grain to establish an authentic, street-level perspective. Post-production and VFX work by The Den Editorial further polish the textures of the cityscapes, grounding the high-performance gear in an accessible, metropolitan environment.

Horizontal, Action, Cinematic, Gritty, Grainy

Super 8 / 16mm

Street

Advertising Campaign