Hoka: Spencer Badu x HOKA
Brand
Date
May 2025
Description
This commercial campaign for Hoka and designer Spencer Badu captures the intersection of technical sportswear and structural fashion. Produced by Fela, the film follows an individual navigating stark concrete environments and urban landscapes, grounding the product in a gritty, cinematic visual language. Intercut with the movement sequences are intimate process shots, featuring hand-drawn sketches and detailed reference imagery. The project leans into a documentary-style observation, utilizing live-action techniques to emphasize the raw textures of the surrounding architecture alongside the performance footwear.
Style
Horizontal, Cinematic, Gritty
Industries
Color
Jet Black
Background
Street
Context
Advertising Campaign
Associated creatives
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