Hoka: Far Out
Brand
Date
May 2025
Description
Hoka's Far Out project is a high-energy campaign centered on the endurance of trail running. The film moves through diverse terrain, spanning rugged mountain paths and forest tracks, captured through a cinematic lens. Produced by Los York, the project leans into dynamic motion with wide aerial perspectives and low-angle tracking shots. Utilizing natural light that shifts from night to day, the piece showcases the movement of athletes across outdoor landscapes. Post-production and VFX were handled by Los York, with sound design by Future Perfect.
Style
Horizontal, Action, Cinematic
Techniques
Natural light, Drone footage
Industries
Color
Golden Yellow
Jet Black
Background
Road
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
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