H&M
Swimwear/Underwear
May 2025
H&M presents a clean, minimalist campaign for their latest swimwear and underwear collection. Photographed by Thomas Cooksey with art direction by Laura Carless, the series focuses on the essential textures and silhouettes of the range. Model Emiliano Marku features prominently, captured against neutral and high-contrast backdrops that emphasize a polished, modern aesthetic. The execution relies on soft directional lighting and a restrained studio environment to highlight the form and garment details. Hair styling by Mette Thorsgaard maintains a sharp, groomed finish throughout the portrait-driven series, resulting in a cohesive visual narrative that leans into monochromatic and commercial styling techniques.
Vertical, Clean, Commercial
Natural light
White Seamless
Advertising Campaign
