H&M Swimwear/Underwear 2025

About

This portrait for H&M features a shirtless male model standing with his arms crossed, wearing beige shorts. The shot is captured against a clean white seamless studio background with soft directional lighting creating a distinct shadow outline on the wall. Photography by Thomas Cooksey, with art direction by Laura Carless, hair styling by Mette Thorsgaard, and modeling by Emiliano Marku.