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Shirtless male model wearing dark boxers seated against a clean white studio background for an H&M campaign.

H&M Swimwear/Underwear 2025

About

This commercial portrait for H&M features model Emiliano Marku seated against a seamless white studio background. He wears dark boxers with a contrasting waistband. The image was photographed by Thomas Cooksey with art direction by Laura Carless and hair styling by Mette Thorsgaard. The lighting is clean and soft, emphasizing the form and minimalist aesthetic.

Brand

H&M

Project

H&M Swimwear/Underwear 2025

Keywords

man in dark boxersshirtless man seatedman wearing dark boxersshirtless manman seateddark boxersmale model

Credits

Thomas Cooksey
Photographer
Laura Carless
Art Director
Mette Thorsgaard
Hair Stylist
Emiliano Marku
Model

Styles

VerticalCommercialClean

Techniques

Natural lightSoft Light

Industries

High Street Fashion

Background

White Seamless

Context

E-commerce / Product