H&M Swimwear/Underwear 2025

About

This monochrome fashion portrait for H&M features model Emiliano Marku seated on a plain white studio floor, captured by photographer Thomas Cooksey with art direction by Laura Carless and hair styling by Mette Thorsgaard. The subject wears a simple white tank top and light-coloured patterned shorts, angled away from the camera with his gaze lowered. Soft studio lighting creates gentle highlights across his shoulders and arms against the clean white seamless background. The minimalist composition emphasizes clean lines and a high-contrast monochromatic aesthetic.