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Brand
H&M
ProjectSwimwear/Underwear
Monochrome portrait of a male model seated in a white armchair wearing dark underwear for an H&M commercial campaign.

H&M Swimwear/Underwear 2025

Associated creatives

Thomas Cooksey
Thomas CookseyPhotographer
Laura Carless
Laura CarlessArt Director
Mette Thorsgaard
Mette ThorsgaardHair Stylist
Emiliano Marku
Emiliano MarkuModel

Tags

male model seated in armchairmale model seatedmale modelman seated in armchairman seatedmandark underwearunderwear

Description

This black and white commercial portrait features male model Emiliano Marku seated comfortably in an upholstered armchair against a minimalist backdrop. Photographed by Thomas Cooksey with art direction by Laura Carless, the image highlights clean composition and polished studio lighting. The model wears dark underwear with contrasting trim while posing candidly with his hand resting near his head. Hair styling by Mette Thorsgaard completes the polished, editorial aesthetic created for H&M's campaign.