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Brand
H&M
ProjectSwimwear/Underwear
Shirtless male model wearing dark green underwear seated against a neutral studio background

H&M Swimwear/Underwear 2025

Associated creatives

Thomas Cooksey
Thomas CookseyPhotographer
Laura Carless
Laura CarlessArt Director
Mette Thorsgaard
Mette ThorsgaardHair Stylist
Emiliano Marku
Emiliano MarkuModel

Tags

male model seatedmale modelshirtless manman in underweargreen briefsdark green underwear

Description

This commercial portrait for H&M features male model Emiliano Marku seated against a plain neutral backdrop. Captured by photographer Thomas Cooksey with art direction by Laura Carless and hair styling by Mette Thorsgaard, the image showcases clean studio lighting that accentuates the form. The subject wears dark green briefs, resting his hand near his chin in a thoughtful pose. The composition balances minimalist styling with soft interior textures.