H&M Swimwear/Underwear 2025

About

This commercial fashion portrait for H&M, photographed by Thomas Cooksey with art direction by Laura Carless and hair styling by Mette Thorsgaard, features male model Emiliano Marku. The seated shirtless subject wears olive green underwear and has a white towel draped over his shoulder. The studio composition uses a clean, neutral backdrop with soft lighting that accentuates the form. The overall aesthetic is polished and minimal, focusing on clean commercial lines.