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Close-up of a muscular male model wearing dark green underwear against a clean white backdrop.

H&M Swimwear/Underwear 2025

About

This commercial portrait for H&M features a close-up crop of a muscular male model wearing dark green briefs. The lighting is clean and directional, casting soft shadows that emphasize physical definition. The composition focuses tightly on the torso and shoulder against a neutral studio backdrop. Art direction by Laura Carless and photography by Thomas Cooksey capture a sleek, modern aesthetic.

Brand

H&M

Project

H&M Swimwear/Underwear 2025

Keywords

man wearing green underwearmale model in underweargreen underwearman in underwearmale model

Credits

Thomas Cooksey
Photographer
Laura Carless
Art Director
Mette Thorsgaard
Hair Stylist
Emiliano Marku
Model

Styles

VerticalCommercialClean

Techniques

Natural light

Industries

High Street Fashion

Background

White Seamless

Context

Advertising Campaign