H&M

Feb 2024

H&M’s Men’s Swim Shop campaign presents a clean, studio-based approach to seasonal menswear. Captured by photographer Thomas Cooksey, the series focuses on a minimalist aesthetic, utilizing high-key lighting and a seamless white backdrop to define silhouettes and fabric textures across various trunk styles. Featuring model Joshua Seth, the project leans into a commercial, pared-back visual language. With hair styling by Martina Senke, the imagery emphasizes a range of fits and patterns, from leopard prints to palm-tree motifs, styled for a summer-ready collection.

Vertical, Commercial, Clean, Minimalist

Swimwear

White Seamless, Residential Building

Advertising Campaign