Logo

H&M: Men's Swim Shop

Brand
H&M
Date

Feb 2024

Description

H&M’s Men's Swim Shop campaign introduces the season’s latest swimwear collection through a series of clean, studio-focused portraits. Photographed by Thomas Cooksey, the imagery maintains a minimalist aesthetic, utilizing high-key lighting to emphasize the silhouettes and fabric textures of the garments. The project features model Joshua Seth, with hair styling by Martina Senke. The campaign centers on a neutral white backdrop, allowing the varied color palettes—ranging from vibrant purple and leopard prints to classic black and muted cream—to define the collection. The production leans into a commercial, clean style, prioritizing crisp contrast and straightforward studio portraiture.

Style

Vertical, Commercial, Clean, Minimalist

Industries
Swimwear
Color
Jet Black
Background

White Seamless, Residential Building

Context

Advertising Campaign

5000+ creatives to discover

Sign up to gain access to the entire directory. It’s free.

Visie is a curated library of creative professionals.
Trusted by