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Brand
H&M
ProjectMen's Swim Shop
Shirtless Black man wearing purple swim shorts with white drawstrings smiling against a bright white background.

H&M Men's Swim Shop 2024

Associated creatives

Thomas Cooksey
Thomas CookseyPhotographer
Martina Senke
Martina SenkeHair Stylist
Joshua Seth
Joshua SethModel

Tags

man in purple swim shortsman in purple shortspurple swim shortspurple shortspurple swim trunksswim trunksshirtless black manshirtless man

Description

Joshua Seth poses shirtless in vibrant purple swim trunks with contrasting white drawstrings for H&M's Men's Swim Shop project. Photographed by Thomas Cooksey with hair styling by Martina Senke, the shot features the model smiling with his hands placed in his pockets against a pure white studio backdrop. Crisp high-key lighting defines his physique and highlights the texture of the swimwear fabric.

Style

Vertical, Commercial, Clean, Minimalist

Techniques

High-key

Industries

Swimwear

Color

Plum (80%)

Background

White Seamless, Residential Building

Context

Advertising Campaign