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Brand
H&M
ProjectMen's Swim Shop
Joshua Seth standing shirtless in black swim trunks and sunglasses while holding a striped green towel against a white background.

H&M Men's Swim Shop 2024

Associated creatives

Thomas Cooksey
Thomas CookseyPhotographer
Martina Senke
Martina SenkeHair Stylist
Joshua Seth
Joshua SethModel

Tags

joshua sethblack swim shortsswim shortsblack swim trunksswim trunksstriped beach towelbeach towelgreen striped towelblack sunglassessunglasses

Description

Joshua Seth stands against a clean white seamless studio backdrop for H&M's Men's Swim Shop campaign, photographed by Thomas Cooksey with hair and grooming by Martina Senke. He is styled shirtless and barefoot, wearing black swim trunks and dark rectangular sunglasses. In his right hand, he holds a vertically striped dark green and off-white beach towel. Studio lighting casts subtle contours along his physique, set against a completely neutral background.

Style

Vertical, Commercial, Clean, Minimalist

Techniques

Soft Light

Industries

Swimwear

Color

Jet Black (50%)
Forest Green (30%)
Off-White (20%)

Background

White Seamless, Residential Building

Context

Lookbook