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Brand
H&M
ProjectMen's Swim Shop
Shirtless male model Joshua Seth wearing purple swim trunks with a white drawstring against a plain white studio backdrop.

H&M Men's Swim Shop 2024

Associated creatives

Thomas Cooksey
Thomas CookseyPhotographer
Martina Senke
Martina SenkeHair Stylist
Joshua Seth
Joshua SethModel

Tags

black male modelmale modelblack manman standingpurple swim shortspurple swim trunksswim shortsswim trunkspurple swimwearmens swimwearwhite drawstringdrawstring

Description

A full-length studio portrait featuring model Joshua Seth for the H&M Men's Swim Shop project. Photographed by Thomas Cooksey with hair styling by Martina Senke, the model stands barefoot and shirtless against a bright white seamless background. He wears short violet-purple swim trunks featuring an elastic waistband and contrasting white drawstrings. The composition is vertically framed with clean, high-key lighting that defines muscular tone and casts subtle shadows beneath the feet.

Style

Vertical, Commercial, Clean, Minimalist

Techniques

Soft Light

Industries

Swimwear

Color

Violet (70%)
Off-Black (30%)

Background

White Seamless, Residential Building

Context

E-commerce / Product