Brand
ProjectMen's Swim Shop
H&M Men's Swim Shop 2024
Associated creatives
Tags
Description
Model Joshua Seth poses casually in a white curved chair against a seamless white studio backdrop for the H&M Men's Swim Shop campaign. Photographed by Thomas Cooksey with hair styling by Martina Senke, he is shirtless and wears cream-toned drawstring swim trunks featuring a subtle palm tree print. Rectangular light-framed sunglasses and clean studio lighting complete the relaxed summer look.
Style
Vertical, Commercial, Clean, Minimalist
Techniques
Soft Light
Industries
Swimwear
Color
Cream (70%)
Off-Black (30%)
Background
White Seamless, Residential Building
Context
Advertising Campaign