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Brand
H&M
ProjectMen's Swim Shop
Model Joshua Seth posing shirtless in purple leopard print swim shorts against a seamless white studio background for H&M.

H&M Men's Swim Shop 2024

Associated creatives

Thomas Cooksey
Thomas CookseyPhotographer
Martina Senke
Martina SenkeHair Stylist
Joshua Seth
Joshua SethModel

Tags

joshua sethman in swim shortsmale model in swim shortspurple leopard print swim shortsleopard print swim shortspurple swim shortsswim shortsswim trunksprinted swim shorts

Description

Model Joshua Seth stands barefoot against an evenly illuminated white studio backdrop for the H&M Men's Swim Shop collection. He wears purple and black leopard print swim trunks featuring a white drawstring waist. The full-length studio portrait uses high-contrast, directional lighting to highlight body contours and silhouette, shot by photographer Thomas Cooksey with hair styling by Martina Senke.

Style

Vertical, Commercial, Clean

Techniques

High-key

Industries

Swimwear

Color

Violet (50%)
Jet Black (50%)

Background

White Seamless, Residential Building

Context

Lookbook