H&M H&M Move Renew Campaign 2025

Description

A black and white campaign photograph featuring model Adele Aldighieri for the H&M Move Renew campaign, shot by photographer Jorin Koers with art direction by Elin Hagstrom. Aldighieri poses outdoors in athletic apparel, wearing a dark sleeveless tank top and light bottoms while stretching her arm across her shoulder. Dappled natural light filters through soft-focus tropical foliage in the background, creating high-contrast highlights and deep shadows across the composition.

Style

Vertical, Commercial, Monochrome

Techniques

Natural light

Industries

Sportswear

Color

Background

Garden

Context

Advertising Campaign