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Brand
H&M
ProjectH&M Move Renew Campaign
Model Adele Aldighieri lying on sand with eyes closed wearing a pale mint green sports top for H&M Move Renew.

H&M H&M Move Renew Campaign 2025

Associated creatives

Jorin Koers
Jorin KoersPhotographer
Elin Hagstrom
Elin HagstromArt Director
Tosh
ToshHair Stylist
Regina Törnwall
Regina TörnwallMakeup Artist
Nathan Couzins
Nathan CouzinsCasting Director
Adele Aldighieri
Adele AldighieriModel

Tags

adele aldighierimint green sports topmint sports bragreen athletic crop topsports braactivewear crop topwoman lying in sandwoman with eyes closedwoman in sportswear

Description

Model Adele Aldighieri rests on sandy ground with her arms raised behind her head and eyes gently closed. She wears a pale mint green athletic crop top designed with clean lines and a subtle V-neckline. Photographed by Jorin Koers for the H&M Move Renew campaign with art direction by Elin Hagstrom, the composition features soft, natural overhead light and neutral sand textures.

Style

Vertical, Commercial, Pastel, Clean

Techniques

Soft Light

Industries

Sportswear

Color

Mint (50%)
Off-Black (20%)

Background

Sandy Beach

Context

Advertising Campaign